I help founders and product teams scale design with clarity, momentum and strategic intent

I partner with visionary leaders to shape product direction, build high-performing design teams, and establish operational foundations that drive growth.

My approach bridges the gap between ambitious vision and effective execution ensuring design evolves without sacrificing quality or speed.

Recent Experiences

Head of Product Design
Easygo | Stake.com and Kick.com
Feb 2023 — May 2025

Global Lead, Experience Design
Property Exchange Australia
Apr 2021 — Jan 2023

Service Lead, XD Strategy
Cognizant
Jun 2018 — Apr 2021

Experience Design Lead
Telstra | Kloud
Nov 2015 — Jun 2018

Awards and Recognitions

  • The Design Leadership Forum brings together industry veterans and rising stars who advance the practice of design by fostering a community where the world’s best design leaders can learn from one another.

  • NN/g's UX Certification program offers in-depth, targeted learning about the most important UX topics and effective UX techniques. It builds a solid foundation employing practical design guidelines based on hundreds of research studies.

  • The SAFe Agilist is the first major point of introduction into the SAFe principles and constructs. This allows one to expand their skills and experience to play a key role in driving business transformation.

  • Golden Key International Honour Society is the world's largest collegiate honor society for graduate and undergraduate students, and has strong relationships with over 400 universities around the world.

Design strategy

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Research operations

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Service design

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Customer journeys

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Ethnographic studies

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Design thinking

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Design strategy • Research operations • Service design • Customer journeys • Ethnographic studies • Design thinking •

  • Abi is not only an amazing designer, but more importantly an amazing person. Abi possesses a terrific disposition and is a genuine team player. His work ethic, professionalism and efficiency made him a real popular and invaluable member of our team.

    James Gold, Head of growth at Modeus

  • Abi is an expert in his field, he has both the technical and communication skills to deliver results all the time. He is highly motivated and sees the big picture, he drives energetically towards his goal. He is a great asset to any company.

    John Yu, Senior manager at Capgemini

  • Abi's solid technical knowledge of HTML & CSS was a plus - as it allowed me to converse with him in development lingo and work together to make the designs flow around the limitation of web browsers and a plethora of devices.

    Felix Satyaputra, Staff engineer at Zendesk

  • Abi is a very passionate designer and takes pride in his work. His understanding of user experience design is astute and he is always willing to learn new skills. I enjoyed working with him and he would be a great addition to any organisation.

    Pankaj Yadav, Digital strategist