I didn’t set out to become a design leader.
My first love was animation — I thought I’d be working in film studios, not shipping product. But along the way, I discovered something I cared about more than beautiful visuals: solving messy, human problems with strategy, thoughtful systems and strong teams.
Over the past 18 years, that focus has carried through work across startups, fintech, streaming, and gaming. Most recently, I lead design at Easygo, partnering with the founding team to scale two of the world’s fastest-growing platforms: kick.com and stake.com
Beyond team leadership, I focus on structure, hiring, systems, and creating clarity in fast-moving environments.
I help teams avoid expensive mistakes, design with intention, and grow in ways that actually scale.
I like working with ambitious founders and fast-growing teams to shape product direction, design capability, and operational foundations.
Some people call it fractional leadership. Some call it product strategy. For me, it’s about bringing clarity, momentum, and growth to teams that are ready to level up.
What do I bring to the table?
Strategic Design Leadership
Helping leaders leverage design as a competitive advantage by aligning design strategy with business objectives and establishing frameworks that drive growth.
Capability Development
Identifying, attracting, and growing design talent that thrives in fast-paced environments. Building teams that adapt to change and consistently deliver high-quality outcomes.
Scalable Operating Models
Creating design operations that evolve with the organisation: balancing speed with quality, and enabling teams to maintain momentum through growth.
Strategic Research Frameworks
Establishing lightweight research practices that uncover critical insights without slowing momentum, ensuring products are grounded in real user needs.
Workshop Facilitations
Designing and leading workshops that bring teams together to align on product vision, solve complex problems, and move faster with clarity and confidence.
Founder Partnerships
Collaborating closely with founders to understand vision, provide strategic input, and build trust through transparency, clarity, and consistent delivery.