With over a decade leading design teams at companies like Stake and Kick, I offer strategic leadership to help scale your product and design capability.
Whether you’re hiring your first designer, rethinking your delivery process, or trying to turn design into a strategic function — I bring the systems, team thinking, and momentum to help you do it.
What I do?
I offer strategic leadership and product design support across three areas:
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1-5 days / week
Ongoing support where I embed in your team to help with:
Leadership for existing designers
Hiring and team capability mapping
Design process and workflow improvements
Product and design decisions
Founder and leadership collaboration
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Async + Light-touch
Support when you just need guidance, not hands-on delivery such as:
Design critiques and async reviews
Team coaching and skill development
Strategy feedback (e.g. roadmap, discovery, research plans)
Hiring advice, interview support, ways-of-working guidance
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Typically 2 to 8 Weeks
One-off consulting engagements with a clear outcome in areas such as:
Design team audit and growth plans
Product design playbooks
Discovery sprints and user research facilitation
Design system setup or simplification
UX org setup for Series A/B readiness
I meet you where you are
Garage Stage (0-5 people)
Jump into Figma and help you ship your MVP
Talk to your first users and find the real problems
Keep design simple so you can move fast
Scaling Up (50-250+ people)
Align design with business goals that matter
Build design culture that attracts great talent
Make sure design drives revenue, not just looks pretty
Growing Fast (5-20 people)
Build design systems that actually help your team
Hire and train your first designers
Set up processes that scale without slowing you down
Market Leader (500+ people)
Transform design into a competitive advantage
Scale design across multiple products and markets
Prepare your design function for IPO-level scrutiny
I’m not an agency.
I embed like a partner, collaborating with founders, CTOs, and product leads to align design with business goals.
No fluff. Just clear thinking, honest feedback, and useful systems.
Who I work with?
Founder-led startups from Seed to IPO
Product teams without a design lead or a clear design direction
Startups preparing for hiring, investment, or major product shifts
Execs who want to strengthen their design function / capability
Teams scaling fast but not ready for a full-time Head of Design
Leaders who value momentum, and getting things done without the fluff