With over a decade leading design teams at companies like Stake and Kick, I now offer fractional leadership to help startups scale product and design.

Whether you’re hiring your first designer, rethinking your delivery process, or trying to turn design into a strategic function — I bring the systems, team thinking, and momentum to help you do it.

What I do?

I offer strategic leadership and product design support across three areas:

  • 1-3 days / week

    Ongoing support where I embed in your team to help with:

    • Leadership for existing designers

    • Hiring and team capability mapping

    • Design process and workflow improvements

    • Product and design decisions

    • Founder and leadership collaboration

  • Async + Light-touch

    Support when you just need guidance, not hands-on delivery such as:

    • Design critiques and async reviews

    • Team coaching and skill development

    • Strategy feedback (e.g. roadmap, discovery, research plans)

    • Hiring advice, interview support, ways-of-working guidance

  • Typically 2 to 8 Weeks

    One-off consulting engagements with a clear outcome in areas such as:

    • Design team audit and growth plans

    • Product design playbooks

    • Discovery sprints and user research facilitation

    • Design system setup or simplification

    • UX org setup for Series A/B readiness

I meet you where you are

Garage Stage (0-5 people)

  • Jump into Figma and help you ship your MVP

  • Talk to your first users and find the real problems

  • Keep design simple so you can move fast

Scaling Up (20-50+ people)

  • Align design with business goals that matter

  • Build design culture that attracts great talent

  • Make sure design drives revenue, not just looks pretty

Growing Fast (5-20 people)

  • Build design systems that actually help your team

  • Hire and train your first designers

  • Set up processes that scale without slowing you down

Market Leader (100+ people)

  • Transform design into a competitive advantage

  • Scale design across multiple products and markets

  • Prepare your design function for IPO-level scrutiny

I’m not an agency.

I embed like a partner, collaborating with founders, CTOs, and product leads to align design with business goals.

No fluff. Just clear thinking, honest feedback, and useful systems.

Who I work with?

  • Founder-led startups from Seed to IPO

  • Product teams without a design lead or a clear design direction

  • Startups preparing for hiring, investment, or major product shifts

  • Execs who want to strengthen their design function / capability

  • Teams scaling fast but not ready for a full-time Head of Design

  • Leaders who value momentum, and getting things done without the fluff

If you’re scaling something cool and need design to work harder for you — let’s talk.