These are the principles that guide how I work, lead, and build. They guide everything from collaboration to decision-making.
They’re shaped by a multicultural upbringing, time spent across the globe and a deep appreciation for the people I have grown with along the way.
Clarity is better than seeking consensus
Principle #1
I’ve seen good teams stall because everyone was too polite to lead. Clear direction with course correction beats endless discussion every time.
Principle #2
Users describe problems, not solutions
Most people don’t know what they want until they see it. I don’t ask users what they want — I watch what they do. Insight comes from behaviour, not feature requests.
Principle #3
Strong product sense beats pixel perfection
You should care more about sharp instincts and product thinking than cool Dribbble shots. Good design is useful, fast and intentional. Not decorative.
Principle #4
Pressure helps teams grow
I don’t believe in protecting teams from critique. I believe in teaching them to handle it. Clear feedback, given early, is how we build trust, sharpen thinking, and raise the bar.
Fast decisions build momentum
Principle #5
Fast teams believe in what they’re building. Momentum drives clarity, morale and resourcefulness. Even imperfect progress beats perfect planning.
Culture eats strategy for breakfast
Principle #6
You can’t out-plan a toxic culture. Process, frameworks and roadmaps mean nothing if people don’t trust each other or feel safe to contribute.
Principle #7
Stay hungry, stay foolish
Yes, it’s stolen from Steve Jobs — but it has held true for me for years. The best work comes from staying curious, taking risks and not waiting for permission.
